Field sales: selling in person, on-site
Field sales reps don't sell over the phone or on video calls, they sell in person, at the customer's location. The role is especially common in technical, medical, and industrial industries, where personal consultation and trust matter a lot.
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The job market right now
Atlas currently lists 16 open roles for field sales reps, posted by 16 employers.
Most openings are currently in Frankfurt, Vienna and Innsbruck.
One role is fully or mostly remote.
Employers hiring now
Anton Paar1 role
Karoenergieberatung1 role
Liebherr-International S.A.1 role
Link Compliance Pte Ltd1 role
MachsDirSelbst.Solar1 role
MedArtis1 role
METRO/MAKRO1 role
Pascoe1 role
By city
What field sales involves
A field sales rep plans and runs customer visits across an assigned territory, consults on-site, presents products or samples, and negotiates terms directly with the customer. Travel time sits between appointments, on top of administrative work like reports, quotes, and CRM upkeep.
Unlike pure inside sales, a large part of the customer relationship is built through in-person contact over time. Trust and being reachable locally matter more here than in fully digital sales processes.
Territories and travel
The territory is defined geographically, often a region or a state. How much travel it involves depends heavily on the size of the territory and customer density. Many roles come with a company car, sometimes available for private use too.
Typical industries
Field sales is especially common in medical devices and pharma, where reps visit doctors, clinics, or pharmacies, in industrial sectors selling technically complex machinery and equipment, and in energy and solar, where on-site consultation feeds directly into the buying decision.
Pay
Pay follows the same base-plus-variable structure as other sales roles, often topped up with a company car as a benefit in kind. The variable component is usually tied to revenue or target attainment in the assigned territory.
What's expected
A driver's license is required in most cases, since customer visits sit at the center of the job. Depending on the industry, you'll also need relevant technical or medical background to consult credibly.
What to check in an offer
Beyond base salary and commission, look closely at the actual size of the territory, customer density, and how the company car is handled. How much overnight travel the role involves belongs in the conversation too.
- Actual size and customer density of the territory
- Company car policy and private use
- Share of overnight travel
- Balance of existing accounts versus new business in the territory
Career path
From field sales, the path often leads toward key account management, as the accounts you handle get bigger and more strategic, or toward regional or sales management with responsibility for several field reps.
Frequently asked questions
Do I need a driver's license for field sales?
In most cases yes, since you'll be driving to customer appointments across your assigned territory regularly.
Do field sales roles come with a company car?
Often yes, sometimes including private use, but this varies by company and industry.
How much travel is typical in field sales?
It depends heavily on the territory. Dense, smaller territories usually mean day trips, large rural territories can require overnight travel.
Do I need industry expertise for the products I'm selling?
For technical or medical products, usually yes, since the consultation needs real technical grounding. For less complex products, sales experience often matters more than domain expertise.
Conclusion
Field sales stays essential in technical, consultation-heavy industries, because in-person trust isn't something a video call replaces. In return, the role demands mobility and independence across your assigned territory.
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